No. 03
What Is Print on Demand? An Honest, Adequate Explanation
How print-on-demand merch actually works, from the order button to the box on your step, explained by a brand that uses it and admits it.
· 4 min read, roughly
The Journal · Est. recently
Notes from the middle.
Insight, of a kind, into running an average internet brand. Published when something occurs to us, which is occasionally.
No. 02
Why Every Brand Looks the Same (We Did It On Purpose)
Navy, cream, a serif, a sans, and one mascot. A short field guide to 'blanding', why direct-to-consumer brands converge, and why we joined them willingly.
· 4 min read, roughly
No. 01
How to Start a Merch Brand in 2026: The Average Way
A step-by-step guide to starting a merch brand with no idea, no audience, and no particular reason. Everything we did, in the order we did it.
· 4 min read, roughly
That is all of them. It is fine to stop here.There is also a feed, should you want one.