<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Average — The Journal</title><description>Notes on running an average internet brand. Published when something occurs to us, which is occasionally.</description><link>https://averageinternetbrand.com/</link><language>en</language><item><title>What Is Print on Demand? An Honest, Adequate Explanation</title><link>https://averageinternetbrand.com/blog/what-is-print-on-demand/</link><guid isPermaLink="true">https://averageinternetbrand.com/blog/what-is-print-on-demand/</guid><description>How print-on-demand merch actually works, from the order button to the box on your step, explained by a brand that uses it and admits it.</description><pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate><category>print on demand</category><category>merch</category><category>how it works</category></item><item><title>Why Every Brand Looks the Same (We Did It On Purpose)</title><link>https://averageinternetbrand.com/blog/why-every-brand-looks-the-same/</link><guid isPermaLink="true">https://averageinternetbrand.com/blog/why-every-brand-looks-the-same/</guid><description>Navy, cream, a serif, a sans, and one mascot. A short field guide to &apos;blanding&apos;, why direct-to-consumer brands converge, and why we joined them willingly.</description><pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate><category>branding</category><category>design</category><category>brand strategy</category></item><item><title>How to Start a Merch Brand in 2026: The Average Way</title><link>https://averageinternetbrand.com/blog/how-to-start-a-merch-brand/</link><guid isPermaLink="true">https://averageinternetbrand.com/blog/how-to-start-a-merch-brand/</guid><description>A step-by-step guide to starting a merch brand with no idea, no audience, and no particular reason. Everything we did, in the order we did it.</description><pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate><category>merch</category><category>how-to</category><category>brand strategy</category></item></channel></rss>